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Magic Pass

Media

 For media enquiries please contact media@magicpass.ch

Press releases

Press release MAGIC PASS 2020/2021

EVEN MORE FREEDOM WITH THE NEW MAGIC PASS 2020/2021

There’s no better time than while the current season is still in full swing to unveil the new MAGIC PASS 2020/2021, with its new partners and new offers valid all year long. The goal of this fourth edition is to continue fulfilling the wishes of its 135,000 pass holders who will now enjoy more benefits than ever with three new destinations and other options, including thermal baths and mountain pools.


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Press release - Magic Pass 2

Ever-increasing visitor numbers and  a new, event more attractive offer : Magic Pass is a resounding success!


MAGIC PASS KEEPS ITS PROMISE AND SELLS MORE THAN 81’500 SEASON PASSES

News report – winter sport

Last April, the news seemed incredible! Today, MAGIC PASS has become reality for the 81’538 happy holders of the magic ticket. The new MAGIC PASS concept offers a single season ticket for 25 ski resorts. After 5 months of pre-sales, the results are super encouraging as the increase in the number of season tickets sold is already at 2.3 times more than previous seasons. In total, 43% of the 25 stations seasonal sales have already been reached by the end of September 2017 (in comparison to the average of the last 3 seasons). The MAGIC PASS model is completely reinvigorating the winter sports and mountain tourism sector with a forecast of around one million skiing days for this coming winter.


Information concernant le site internet et l’offre Magic Pass.

Due to the huge success of this offer a technical surcharge has occurred on our homepage. Therefore we decided to guarantee the offer until April 23rd, at least.


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